How Do We Do It?

With the technology available in today’s world, it is no secret that the guitar string is now made faster, cheaper and best of all, better then any other time in history. With the leading string manufacturer’s turning to computer-controlled techniques, they now produce string specification’s that are so exact it is utterly mind blowing. From the company that produces the raw materials, to the company that extrudes the wire, all the way to the company that winds the string. All of these processes are now more efficient than ever before. Making the whole process much more cost effective…. all the way down to the customer.

Who Actually Makes The Strings?
If you didn’t know, there are only a handful of companies around the world that actually manufacture strings. Most of today's string labels have one of these string factories manufacture strings for them and they simply put their label on them. AUStrings uses the same manufacturer that the most popular labels use for their strings. So there's a good chance that the strings you are already playing are exactly what we’re selling! Only difference is AUStrings allows you to play without having to pay.

 Endorsements
AUStrings does not, and will not give strings away free of charge nor endorse a player to advertise our products. We believe by doing this, other string companies have to increase their general prices to cover all those extra costs. So when you hear people talking about AUStrings it is because they believe in our product and don’t need to be paid or endorsed to say so. This is just another way to make sure that everyone gets the same great deals at AUStrings.

Packaging And Advertising
By keeping our printing costs down we can keep bringing the savings directly to the customer. All of our strings are packaged in heat sealed, 100% airtight bags for the best possible freshness. AUStrings does not advertise the same way some other companies do by spending thousands of dollars in magazines, papers etc. You’ve all seen the ads, right!!? We rely on ‘fantastic prices’ and ‘word of mouth’ from our satisfied customers.

So now you understand how we sell the highest quality strings at such low prices and still manage to stay a cut above the rest.